There’s an old advertising adage: when you try to reach everyone, you reach no one. The temptation and pressure you will face from the beginning is to tell the whole story to as many people as possible with your branding. Instead, your goal should be clarity and focus.
In part 1 of this 6 part series on simple church branding, we explore three good reasons and three bad reasons to consider branding your church. When is it effective, and when will it disappoint you?
If the answer to Jesus’ question, “Who do the people say that I am?” leaves us concerned, it is time to apply that question to the areas of ministry upon which we are relying.
In saying good-bye to the Philippians, he asked them to keep doing the things they had learned, received, heard, and seen in him rather than from him. The information we communication is always reliant upon the Spirit that guides our speech and actions.
The flashlight is just one of 27 business models disrupted by the iPhone. The church opens itself up to disruption when its primary focus becomes anything other than what truly makes it unique.