There’s an old advertising adage: when you try to reach everyone, you reach no one. The temptation and pressure you will face from the beginning is to tell the whole story to as many people as possible with your branding. Instead, your goal should be clarity and focus.
Astronaut Mark Watney finds himself stranded on Mars, cut off from the authority that was supposed to be watching over him. This is a feeling mirrored in the lectionary readings from Job and the Psalms. The novel/film “The Martian” provides an illustration to explore the experience of feeling abandoned by God.
In part 1 of this 6 part series on simple church branding, we explore three good reasons and three bad reasons to consider branding your church. When is it effective, and when will it disappoint you?
World Communion Sunday is in just a few days. Do you have a plan to make it a meaningful and memorable experience? Here are some ideas to jump start your creativity.
There are many gray areas in the life and practice of faith. Following God and leading others to do so has inherent uncertainty built in. However, we must not use this as a defense mechanism or excuse to draw comfortable conclusions when it seems God is calling us elsewhere.